2018 SEO Checklist

Below we have put together a checklist of things you can do help your website rank better in the major search engines.

This list is not a definitive “This will get you to No 1 in Google” but they certainly won’t effect your website in a negative way.


1. Idenifty old, low quality pages and remove them.

Over the years your website has probably accumulated a vast number of pages – perhaps blog posts, products you no longer supply or simple old pages that no hold little value to the content of your website.

It is time to have a clear out! If your blog posts are no longer useful, outdated or simply not relevant any more  – why not archive them?

If you no longer supply certain products or if you haven’t sold them for some considerable time, why not archive them also?

Old, thin content is generally not a very good experience for your visitors. If however the pages still hold value to your website – then why review and update the content on them?


2. Fix SEO technical issues

All websites have common faults such as missing tags, broken links etc. Finding and fixing these errors could increase your chances of ranking higher in SERP.

Common website errors include:

  • duplicate/missing title tags
  • duplicate descriptions
  • broken links
  • images missing alt tags
  • pages blocked by robot.txt
  • bad 301 redirects


3. Optimise content

Content is king when it comes to SEO. Gone are the days of stuffing keywords and phrases into a page and hoping for the best. In 2018 each page/post you create should well written but still including keywords and related keywords. Create copy (text) that users want to share and you will see your rankings improve.

Tip: Always write for your visitors not the search engines!

4. Optimise titles for CTR

The blue wording that appears in the SERP is called the Title – worded correctly, this could increase your chances of user clicking on your listing rather than a competitors.

A paper written in 2016 titled “Learning to Rank with Selection Bias in Personal Search” by Xuanhui Wang and Michael Bendersky and Donald Metzler and Marc Najork
said – “Click-through data has proven to be a critical resource for improving search ranking quality.”


5. Dwell time

Dwell time or session time is how long a user stays on your site. The longer the better? Well yes and no – if someone spends a long time on your website that could mean they are either taking the time to read each page and really take in your content – or – they are taking longer to find the answer to the search query which brought them there in the first place.

It’s hard to know which but if your website’s navigation is well constructed, users shouldn’t find it difficult to complete the search query.


6. Loading speed

The rate each web page loads will contribute to your overall ranking in the SERP. More importantly, page speeds will put users off from spending anymore time on your website.

Tip: You can increase loading speeds by simply using smaller images.

Test your site’s speed here – https://gtmetrix.com


OK, those are some things you can be getting with and don’t forget to submit your website to the major search.


If you would like help with any of these or any other problems with your website, please get in touch today.


Get Secured

Part of the requirements of the new General Data Protection Regulation (GDPR) is that ”Personal data shall be processed in manor that ensures appropriate security….using appropriate technical or organisational measures…

If your website has a contact form or an online shop which allows users to send their you personal details (name, email address, phone number etc.). Then your website will need and SSL.

An SSL (Secure Socket Layer) encrypts the personal data send over a website. This encryption process will be required by law after the 25th May 2018.




What does an SSL certificate do?

A certificate is a small data file that contains the encryption keys for your website. When a user visits your website, the browser they are using asks that the server identifies itself. If the user’s browser agrees that the website and server can be trusted, the browser will open up an encryption session. In the URL bar (address bar) of the browser, a small green padlock will appear.

Your website address will change from http://www.example.co.uk to https://www.example.co.uk – The major changing being an ‘S’ added to’ https://….’

Much like ours at SplashPixels.co.uk


Protect your customers

All SSL certificates instantly protect your customers by using SHA-2 256-bit encryption and 2048-bit signing algorithm to encrypt the information they enter and keep sensitive data from falling into the wrong hands.


Improve your Google ranking

In 2014 Google started favouring secure websites (those with an SSL) over those that didn’t. At the time this algorithm was a minor ranking signal factor which had little impact on SERP (Search Engine Result Pages).

With Google’s ongoing efforts to create a more accurate and secure search platform, this ranking signal now holds more weight when determining where your website appears in the search rankings.


Browser warnings

Internet browsers such as Google Chrome will be labeling all HTTP pages and Not Secure. This will be illustrated in the address bar as a red triangle followed by the words “Not Secure”.

This will understandably worry some users, causing them to leave your site an try another.



To order SSL, you must already be subscribed to our hosting platform.



Futher reading



How will GDPR affect your website?

I’m sure that you are already aware that on 25th May 2018 the current Data Protection Directive 95/46/EC is being replaced by the General Data Protection Regulation (GDPR). This means the way we collect and process data is changing.

Essentially your website needs to make it clear what data you are collecting a how it will be used.

Below is a 5 step guide to help you be GDPR compliant.


1. No more pre-ticked boxes

For you to be able to collect and process users information, each user must given clear consent for you to process their personal data. This should be done as a OPT-IN method, for instance – users must be able to tick a box allow you to send them marketing material rather than that box being pre-ticked and the user is required to untick the box thereby making it an OPT-OUT option.


2. Separate consent

Wherever possible, users should be able choose which type of marketing they would like to receive.

3. Easy OPT-OUT

If you’re providing an easy Opt-In process, you must provide an equally easy Opt-Out option.

Users must be able to withdraw their consent. This could be allowing users to unsubscribe from your Newsletter.


4. Watch those cookies

Cookies that identify an invidual via their device, it is considered personal data and must be treat as such.

Implied is not consent – If your website uses cookies, you must obtain users permission.

Concerned about Google Analytics? – read Google’s response to GDPR


5. Website Privacy

You will need to update your website’s Privacy Policy to include the new items under GDPR. You will need to make it clear how you will be collecting individuals’ data and what you will be doing with the data once you have received it.


In Summary

  1. Replace your pre-ticked tick boxes with empty onces – remember clear consent is required.
  2. Give users more choice – Allow them to choose which type of marketing they would like to receive from you.
  3. Right to withdraw – Allow users to Opt-Out as easy as they can Opt-In.
  4. Declare your cookies – If your website uses cookies, you must give users the option to Opt-Out of using them.
  5. Website Privacy – Update your website privacy policy to come inline with the new GDPR.


GDPR is a complex regulation and extends far beyond your website. If you are in any doubt about your obligations to GDPR – we would suggest you contact a legal office.