Below we have put together a checklist of things you can do help your website rank better in the major search engines.
This list is not a definitive “This will get you to No 1 in Google” but they certainly won’t effect your website in a negative way.
1. Idenifty old, low quality pages and remove them.
Over the years your website has probably accumulated a vast number of pages – perhaps blog posts, products you no longer supply or simple old pages that no hold little value to the content of your website.
It is time to have a clear out! If your blog posts are no longer useful, outdated or simply not relevant any more – why not archive them?
If you no longer supply certain products or if you haven’t sold them for some considerable time, why not archive them also?
Old, thin content is generally not a very good experience for your visitors. If however the pages still hold value to your website – then why review and update the content on them?
2. Fix SEO technical issues
All websites have common faults such as missing tags, broken links etc. Finding and fixing these errors could increase your chances of ranking higher in SERP.
Common website errors include:
- duplicate/missing title tags
- duplicate descriptions
- broken links
- images missing alt tags
- pages blocked by robot.txt
- bad 301 redirects
3. Optimise content
Content is king when it comes to SEO. Gone are the days of stuffing keywords and phrases into a page and hoping for the best. In 2018 each page/post you create should well written but still including keywords and related keywords. Create copy (text) that users want to share and you will see your rankings improve.
Tip: Always write for your visitors not the search engines!
4. Optimise titles for CTR
The blue wording that appears in the SERP is called the Title – worded correctly, this could increase your chances of user clicking on your listing rather than a competitors.
A paper written in 2016 titled “Learning to Rank with Selection Bias in Personal Search” by Xuanhui Wang and Michael Bendersky and Donald Metzler and Marc Najork
said – “Click-through data has proven to be a critical resource for improving search ranking quality.”
5. Dwell time
Dwell time or session time is how long a user stays on your site. The longer the better? Well yes and no – if someone spends a long time on your website that could mean they are either taking the time to read each page and really take in your content – or – they are taking longer to find the answer to the search query which brought them there in the first place.
It’s hard to know which but if your website’s navigation is well constructed, users shouldn’t find it difficult to complete the search query.
6. Loading speed
The rate each web page loads will contribute to your overall ranking in the SERP. More importantly, page speeds will put users off from spending anymore time on your website.
Tip: You can increase loading speeds by simply using smaller images.
Test your site’s speed here – https://gtmetrix.com
OK, those are some things you can be getting with and don’t forget to submit your website to the major search.
If you would like help with any of these or any other problems with your website, please get in touch today.